“Pretentious Environmentalism”. Did reading this bother you? We have been looking at this recent cool trend and the exponential rise in such numbers. Now think for a moment that if people are going trendy and opting for environmentalism then why there is no visible decline in the release of greenhouse gases? Not only people but […]
What is Greenwashing? – Types and Negative Effects
INTRODUCTION Greenwashing is also famous for another term known as green sheen. GREENWASHING Greenwashing is a kind of marketing spin by which people are being fooled in the name of green products or eco-friendly products. The business tactics include green marketing and green PR. People get deceived and assume that the product of green marketing […]